Azalea has been selected by Milton Keynes' John Lewis for its Community Matters scheme
From August to November, shoppers at John Lewis MK can vote for three charities to receive a share of £3,000 from the store's Community Matters fund. The partners - i.e. staff - at the Milton Keynes store have chosen Azalea as one of those three from 1st August to 30 November. At the end of 3 months, the money is shared proportionally amongst the charities, with the largest amount going to the charity with the most green tokens.
Please support this wonderful scheme by shopping at John Lewis MK and putting any green tokens in the Azalea box (the middle one)!
John Lewis explains: "Community Matters is our charitable giving scheme that runs throughout our shops. You'll also come across a similar scheme at your local Waitrose.
Every 3 months each shop selects 3 community groups to help. Customers are directly involved in deciding how much each nominated group receives, by using a token to vote for the organisation they'd like to support.
Each shop has £3000 to donate which is split between the charities according to the proportion of the vote they've received from customers. This means that if a charity receives 31% of the votes, it receives a £910 donation.
Charities will receive support in whichever way will benefit them the most, either in the form of John Lewis products, volunteering time from Partners, or as financial support.
The Community Matters boxes are located in catering areas of each shop. Customers are given one token per transaction, and will be able to follow how much of the vote each organisation receives over the 3 months."